Hi Emelie, you are the Vice President of Service Market Industrial at Volvo Penta and sponsor of the competition. Why does this matter so much to you?
Over the past few years, we have worked hard to strengthen our Industrial service network. Competence has been central throughout, because our customers depend on skilled professionals who can keep their operations running.
I’m proud of how far we’ve come, and even more proud to see competence taking its rightful place at the center of what we do.
That makes this especially important to me for two reasons.
First, competence is critical for delivering the uptime our customers expect. Skilled technicians make a real difference to their business every day.
Second, in a more digital and technically advanced industry, skilled service professionals are both valuable and hard to find. We want to recognize them, celebrate their expertise, and give them a stage where they can truly be seen.
Why should one of our Industrial dealers take part in the competition?
Skilled service professionals are not easy to find or keep. By entering the competition, dealers show that they value the people behind the service and the expertise they bring.
It also sends a strong message to both customers and employees: this dealer takes service quality seriously.
The competition also gives people a chance to benchmark themselves, learn from others, and build connections across markets. That kind of exchange can inspire people, raise confidence, and strengthen the whole network.
Some Service Managers may see this as time away from the workshop. How would you explain the value of taking part?
In the short term, it may look like a cost. In the long term, it builds stronger skills, better service, and better performance.
Skilled and motivated technicians help create better customer experiences, which builds trust, stronger loyalty, and better business over time.
It also helps make the profession more attractive to the next generation. If we want strong service teams in the future, we need to invest in people today.
How does a competition like this add to traditional training?
I see it as a complement to traditional training, not a replacement. The competition adds practical learning through real scenarios, teamwork, and problem-solving.
Participants do not just find answers—they also see how others approach the same challenge. That builds engagement, motivation, and learning that lasts.
What is the value of having this competition across all our markets?
Competence is one of the things that sets our Industrial service network apart.
Global competition helps create and measure a consistent standard across markets. Customers should meet the same high level of service wherever they meet Volvo Penta.
Our business is global, and that makes a shared service standard even more important.
Strong service creates business opportunities. It shows the depth of expertise, commitment, and problem-solving ability we can offer through our network.
Teamwork is a big part of this. Why does solving problems together matter so much in service?
As products, applications, and customer operations become more complex, teamwork matters more than ever.
No one person can know everything. Customer issues often need different skills, experiences, and perspectives.
When teams solve problems together, they do it faster and with better results for the customer.
How can Volvo Penta Masters help dealers attract and keep skilled technicians?
Initiatives like Volvo Penta Masters make the profession more visible and more attractive.
They show that service professionals are valued for the work they do and the skills they bring.
For many, it is also a chance to challenge themselves, grow, and show what they can do on a global stage.
That sense of recognition and growth is important if we want to keep talented people in the network.
One goal is to build pride. Why is that so important in the Service Market?
For me, this is not only about pride in the brand. It is also about pride in the profession, the products, and the work service professionals do every day.
When people feel proud of what they do and confident in their skills, it shows in the customer experience.
Customer expectations keep rising and meeting them takes strong teamwork across the whole network.
In the end, good service helps create loyal customers—and that supports future service, parts, and engine business.
Any final thoughts?
For me, this competition is about more than technical skills. It is about people, teamwork, and building a strong service culture across our network.
We want to recognize the professionals who represent Volvo Penta in the field every day, give them a chance to learn from each other, and help them grow.