“I’m happy to be able to announce the Volvo Penta Masters competition that we will run throughout 2027. It is something that is very close to my heart.” - Anna Müller, CEO of Volvo Penta

Why you as a service manager at a Volvo Penta dealer should take people away from operations to enter the Volvo Penta Masters competition.

Meet Emerson Baptista from Volvo Penta Brazil and hear how a local technician competition grew into the global Volvo Penta Masters. The Volvo Penta Masters competition is going global — but it was inspired by a strong local idea in Brazil. We spoke with Emerson Baptista, Service Market Manager for Volvo Penta in Brazil, about the story behind the Technical Cup and why it has meant so much to technicians and dealers.

Volvo Penta Masters is about more than technical skills. It is a way to recognize service professionals, build pride across the dealer network, and strengthen competence for the future. In this interview, Emelie Svernhage shares why that matters—for people, for customers, and for business.

Watch Maria Hermansson, Head of Competence Development and Morgan Blomgren, Volvo Penta Masters Program Manager.